About Us

A little wild. Well dressed.

Freyja has been doing its thing in downtown Fernie since 2007—and by “its thing,” we mean helping you find clothes with personality. New favourites, hand-picked vintage and the occasional piece you absolutely didn’t come in for.

I’m Chan, the woman behind it all. Mom, DJ, Kootenay lover and a firm believer that getting dressed should be the fun part of your day. My life has a few outfit changes: hockey mom, shop owner, behind the decks. I like a wardrobe that can keep up.

Freyja brings together what I love: colour, texture, great denim and vintage with a little history. Mix the decades. Wear the good jacket on a Tuesday. You don’t need an occasion.

Come find us in downtown Fernie, have a browse and try on the thing that catches your eye.

Small-town roots. A little disco in our soul.