We are saying Goodbye to Downtown Fernie

🌙 EVERY MOON HAS ITS PHASE. Well, Freyja fam. We have some big news. After nearly 20 wild, wonderful, sometimes ridiculous, and truly unforgettable years, Freyja will be closing its downtown Fernie doors on December 26, 2026. Where do I even begin? What started as a little clothing store became so much more than I could have ever imagined. Almost two decades of incredible people, friendships, fashion, laughs, late nights, parties, questionable trends, and a whole lot of memories. Freyja has been a huge part of my life, and I'm so grateful for every bit of it. To everyone who has shopped with us, worked with us, cheered us on, stopped in for a chat, or simply been part of our little world over the years — thank you. Truly. I've always thought of Freyja in moon phases. In the early days, our logo featured a crescent moon. As Freyja grew and evolved, we moved into our full moon era. And over these last few years, I've felt that moon slowly beginning to wane. And that's okay. That's what moons do. Sometimes a chapter comes to its natural end, and you just know it's time for something new. As Freyja's moon sets, I'm getting ready to enter my own new moon phase in January. And while saying goodbye to something I've loved for so long is certainly bittersweet, I'm genuinely excited about what comes next. It's been such a privilege to be part of downtown Fernie and its incredible small business community. The love and support this town has shown Freyja over the years is something I'll carry with me forever. But we're not quite finished yet! LET'S GIVE FREYJA ONE LAST HOLIDAY SEASON! ❤️ THE NOVEMBER CLEAR-OUT Starting now, everything in store is 20% OFF for the entire month of November! It's the perfect time to grab your Christmas party outfit, get a head start on holiday gifts, stock up on your favourites, or finally treat yourself to something you've had your eye on. As we head into December, we'll roll out further structured markdowns as we clear out the shop. Stay tuned for those details! Anything remaining after we close our downtown doors will continue to be available through our online store into the new year. GIFT CARDS — IMPORTANT INFO Have a Freyja gift card? We'd love to see you use it! Gift cards can be redeemed in store right up until our final day on December 26. After that, they will remain redeemable through our online store. A little housekeeping: In September, we switched our gift card system from Shopify to Lightspeed. If you have an older Shopify gift card, simply bring it into the store and we'll help you get your updated gift card number. You can use it while you're here or save your updated number to shop online later. We'd absolutely love for you to come visit us downtown one last time! STORE HOURS — NOVEMBER Wednesday–Saturday: 11 AM–5 PM Sunday: 12 PM–4 PM Monday & Tuesday: Closed We'll do our best to add some evening shopping hours where staffing allows, so keep an eye on our socials for updates. STORE FIXTURES & FURNISHINGS As we prepare to close our physical storefront, we'll also be selling our clothing racks, hangers, displays, and various store fixtures and furnishings. If you're interested in any of these items, please reach out to hello@freyja.ca. We'd love to see them find new homes! AND WHAT ABOUT THE SPACE? We know there may be some curiosity about what will happen to our downtown location. The space has already been spoken for, so it won't be available for lease once we close. We're grateful for the nearly 20 years we've had in this little corner of downtown Fernie. ❤️ A FEW FINAL DETAILS As we're clearing out the shop, all purchases will be final sale, with no returns or exchanges. If you shopped in the last 2 weeks we will honor the Refund Policy that existed at that time for sure! Our final day of in-store shopping will be Saturday, December 26. And finally, to our Freyja fam — what a ride. Thank you for letting this little shop be part of your lives. Thank you for making it a place full of character, connection, and a whole lot of fun. We still have a couple of months to make some more memories, and I hope you'll come celebrate this last chapter with us. All the love, Chantel 🌙❤️