Hi friends! 👋 Summer has officially arrived in the Elk Valley, and so has our prettiest drop of the season. We just unboxed a dreamy new collection of dresses, shorts, tops, and pants — and we cannot stop swooning. Best part? No shipping wait. Just pop into Freyja | Kootenay Boutique in downtown Fernie, try it all on with your bestie, and walk out wearing it the same day. 💛

Dreamy New Dresses 👗

The Camino Mini Dress in classic black is flirty, soft, and goes from coffee runs to dinner on the patio without missing a beat. For a little vacation energy, the Cornelia Getaway Midi Dress in a gorgeous multi-print is giving main character vibes — even on a regular Tuesday. And the New Day Denim Mini Dress in deep water wash is comfy as your favorite jeans, but twice as cute.

Pants & Shorts You'll Live In 👖

The Dante Vacances Pant, in cabana red or classic black, is basically a permanent vacation for your legs — dress it up or keep it casual. The Scout Textured Slub Pant is an effortlessly cool closet hero you'll wear on repeat (we won't tell). And the Hunter Knit Denim Short in calypso blue indigo is soft, comfy, and perfect for hikes or brunch.

Tops to Brighten Your Day ☀️

The Perfect Striped Button in island coconut is sunshine in fabric form — wear it open over a tank or tied at the waist. The Weekender Stripe V-Neck in barcelona blue is impossibly cozy and makes getting dressed feel effortless.

Why Shop Local in Downtown Fernie? 💕

Online shopping is convenient, but shopping local is special. At Freyja | Kootenay Boutique, you get real styling help, the chance to try things on before you buy, and you're supporting local jobs and a vibrant downtown. Plus, summer in downtown Fernie is the place to be — coffee, sunshine, and cute new outfits, all in one walk.

Come Say Hi! 🌼

New arrivals are in store now, and quantities are limited — don't wait too long on your faves! Pop by 602 2nd Avenue, Fernie, BC and let's find your perfect summer look together.

See you soon, gorgeous! ✨

— The Freyja | Kootenay Boutique Team